FIG Partners
The New Business Road Test
Quite simply the best book you could possibly read when thinking about starting a business.
We read this book as we were building the platform for FIG and were very impressed. So much so, we arranged to meet the author, John Mullin's, and licensed the framework to be used on our website.
The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence.
Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise.
We recommend that you if you are thinking of buying a book about starting a business that you buy this book and use it for reference as you complete the FIG viability test online.
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