Case Studies

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42run

42run is a photo search and community site for runners and amateur sports photographers. It’s based around a really simple idea: when runners enter running events offer a simple way for them to search for themselves in pictures taken at the event - their bib number. As long as that bib number is recorded by photographers taking pictures of them, any runner should be able to find their photos.

At the moment, we - that’s Lukas and Nigel, the founders of 42run - are taking most of the photos you’ll find to get things started, but 42run's goal is eventually to have hundreds of photographers using this site and using it as a way to get their photos into the hands of the runners they’ve taken pictures of.

FIG is helping 42run find investment, web developers and helping create a strategy for increasing user numbers, realising revenue and expanding on product offering.

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